How Does Digital Marketing Differ from Traditional Marketing?
In the digital transformation era, businesses find that traditional marketing still provides substantial value in expanding market reach. But is it possible for traditional marketing to compete with digital marketing ? Also, is traditional marketing budget-friendly and influential in targeting the potential audience? Brands pick digital or traditional marketing approaches based on their budget, business goals, and existing internal procedures. So, which is better? How does digital marketing vary from traditional marketing? Let's have a look. What is Traditional Marketing? Traditional marketing is a general term that refers to conventional advertising methods or services. Some standard forms of traditional marketing include: Print The print contains almost any form of hard-copy marketing material such as flyers, bulletins, newsletters, newspapers, leaflets, business cards or inserts. Companies distribute them in surplus quantity to reach as many people as feas