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5 Reasons Why Marketing Is the Backbone of a Successful Company

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Those who are unfamiliar with the startup or business ecosystem frequently think that entrepreneurs are simply people who do not want to work on set hours or who want to make quick money. However, contrary to popular belief , running a successful company necessitates a great deal of exertion, sacrifice, and effort.   Every year, the business ecosystem becomes more difficult as new companies join the market. But it appears that the market has lately become infinitely more competitive. Most businesses today compete for clients against 29 other businesses. This statistic may seem exciting from the other side of the table, but for business owners, the current market environment is nothing short of a battlefield in which marketing is their only weapon of choice.