15 Tools for Result-Oriented Digital Marketing

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A bunch of new growing SMEs and startup ventures opts for digital marketing campaigns to boost their brand in the virtual space. Digital marketing, if brought o7ut properly, can help in bolstering the online presence of a company or brand. Some consider that digital marketing is costly, which is a misconception to believe. 


Digital marketing needs some specific set of tools to get brought out. There are a considerable number of tools known to get the procedure done. Although, all these tools are not available free of cost. We have analyzed and tried various means to sort out some of the most useful ones available for free.  

Tools for Digital Marketing


Here, we shall be discussing free digital marketing tools that small, medium enterprises, and startups can use to amplify their online presence. Getting triggered is necessary; once things are going on positively, paying for more satisfactory results can be an opportunity. 


Google Analytics 

Google Analytics for digital marketing


Talking about digital marketing tools, the name of Google Analytics will definitely be hitting the panel. It is one of the most widespread and essential digital marketing tools to consider. It offers a free web analytics service and is the spine of any digital marketing campaign. It features unusual tracking code scenarios that generate an incredible number of metrics for users at no cost. 


Keywords Planner 

google Keywords Planner

Keyword Planner can be defined as completing the Keyword tool and Estimator tool from Google AdWords. It is considered a favorably effective tool by SEO experts while digging for the right ideas limited to a detailed set of keywords. 


BuzzSumo 

BuzzSumo

BuzzSumo is another vital tool digital marketers use to earn access to appropriate and helpful content. The device comes with a reasonably simple and easy interface, and you must provide input in the key phrase in the search bar, and it will show the list of all the famous posts relevant to the keyword or term used. 


Hootsuite 



Hootsuite


Hootsuite is another prevalent SEO analytics tool that manages multi-social networking clients' requirements and queries. Using this tool, the users can smoothly incorporate some of the most recognized social media platforms and then handle all the user's social media accounts under one interface, thus preserving a lot of time and grind. 


SimilarWeb 


SimilarWeb is one of the most effective digital marketing tools available to overview the site's recent ranking. With one click and you will be diverted to the site's current status in the search engines along with the user engagement. It will also deliver critical digital metrics stats with leading companies and direct competitions to view your current place in the market. 


Boomerang 

Boomerang is an elevated utility plugin used solely with Gmail to schedule all your outgoing emails to strike the customer inboxes within the shortest period possible. If you are into email marketing, this tool can be demonstrated as highly effective. It helps in developing and surveying email campaigns with a specific approach. It also promises easy integration with your social media to account quickly. 


SEMrush 

SEMrush is a favorably effective competition analysis tool for SEO procedures. It permits you to analyze the opponents' keywords and phrases and highlights their backlinks and website traffic strategy. Additionally, it plays a vital role in finding better keywords for your site and fixing any bug in the website. 


Hotjar 

Hotjar is an SEO tool mainly used to have a clear and thorough understanding of website traffic. This mobile and website analytics tool guides in analyzing the usability of your site. 


Canva 

canva

Canva can be a suitable tool for non-designers performing with infographics. Using this tool, you need to drag and drop the components to create the best infographics and other visuals, graphics, and productions. It is one of the most valuable tools to address blogging, content marketing, promotion, and social media. It offers templates to design as per the theme. 


SimplyMeasured 

Measured is one of the sounder marketing tools for social media analytics and metric measurement. This tool helps users to monitor a specific set of keywords (online mentions) for more promising outcomes and a more accessible decision-making procedure. 


CharlieApp 


CharlieApp is an essential tool that allows easy organizing of your entire digital media collectibles. It undergoes systematic compilation and storing all the necessary info about people you have planned for an appointment. This will eventually help in making the meetings more sufficient from your side. 


SocioBoard 

SocioBoard


SocioBoard is an open-source tool for the influential management of social media. It is one of the most compelling tools to let the user reap significant benefits from any Social Media Marketing Campaign. 


Wistia 


Wistia offers video hosting assistance for SMEs, startups, individuals, and founded businesses. This online video marketing SEO tool plays a crucial role in optimizing the content marketing approaches of the users through effective customization of videos and by experiencing critical brand awareness sessions. 


Slideshare 

Slideshare


SlideShare is arguably the biggest and most popular photo slideshow tool for digital marketing professionals. This tool shows a wide range of photo editing options and multiple outputs and input options to play with. 


Rapportive 

Rapportive is a small but practical blogging tool available for free. This tool helps in defining the social media details of an email sender. If you plan to incorporate a social media account, say LinkedIn, this tool is one of the best choices for your mail servers like Gmail or Yahoo Mail. 


These tools are handy and enjoy strong popularity among digital marketing professionals. However, some of these tools come with paid advanced versions with more segments and options. But for beginners, the free versions can be sufficient to handle the essential SEO commitments for the site. 


If you are new to digital marketing, try utilizing the basic free versions of these tools to comprehend their working methods and functional aspects. Once you are well conditioned to their working process and have collected some experience in the SEO and digital marketing domains, try refined versions to create a higher effect. 


Email Marketing Tools 

Email marketing software can be used for everything from lead generation to event advertising, which is why you should consider using a tool to help streamline the process. When paired with self-hosted email marketing software like MailChimp or ConvertKit, these tools can manage communications into sales funnels, automate outreach messages, and track conversion rates over time. 


If your company wants to have triumphant email campaigns, you must use an adequate service that can be customized to fit your requirements. 


Social Media 

Social Media

This is the most robust because social media collects contact, interactions, and collaboration. Apps and Websites will dedicate the social networking blogging, and many more are there. This process supports the version of your brand and content on your social media channels; it will drive traffic and provokes directions for your company. 


Some essential digital marketing tools of Social media: 

  • Facebook: As we all know, Facebook is one of the renowned and top levels of the social network. Facebook permits users to create their profile on the site to link with their friends and family, and the critical point is that you can share and upload photos and videos with your friend, family, and associates with just one click. 


  • Twitter: This is another popular and influential network. Twitter is a network-building service that is complimentary for members. We can also say that Twitter Tweets are the most influential globally. In Twitter, we can follow any enlisted twitter member to see their tweets using numerous platforms. 


  • Google Plus: Google plus is also one of the significant networks Google manages. To use Google plus, we need an account on Google first. When you sign in, few groups, Friends and associates have been set up by default in Google. You can add your own as well. In this, you can transfer images and links with your friends and relatives. 


  • LinkedIn: This one is recognized for business purposes. This LinkedIn network is specially designed for business uses. The site's goal is to allow registered members to place up and document network-aware from trusted networks of people. 


  • Instagram: According to the search, about 850 mill users are active, that 1.8 billion like have been given to post. There are also a lot of influencers with a lot of followers on the site. And you can also become a significant brand with the correct strategy. To keep applicable to the present supporters, you must post accurate data and add fresh ones. 


Some practical tips from you can make more visitors to your platform. 

  1. Swap your account to the business account 

  1. There are some complementary tools for Instagram to use them. 

  1. You can use Instagram stories to boost business and draw customers. 

  1. Take an interactive brand hashtag. 

  1. You have to post at the right time. e.g., Monday and Thursday. Please don't post on Sunday because it is the worst day to post 


Picking the Right Digital marketing agency for your brand is a tricky job because your brand's image will be at stake! 


It would help if you concentrated on industry reputation and credibility, apart from client testimonials and past reviews. Clarity is important. Is the digital marketing agency fully transparent to you, or are they hiding the stats from you? 


The Big Unit offers the best digital marketing solutions for growing companies. We analyze your brand first and then provide a marketing strategy that suits well for your company.

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