Facebook Ads and Its Types

 Facebook advertisers have tons of targeting options and campaigns to pick from. It's no surprise businesses of all dimensions, from small mom-and-pop shops to Fortune 100 companies, use Facebook ads. 

While retaining access to an enormous variety of advertising prospects is a marketer's ambition becoming a reality, it can also make getting initiated a daunting task. If you're feeling overwhelmed, check out the listed classifications of Facebook ads to see how you can use them in your Facebook ad plans. 

Types of Facebook Ads 

Image Ads 

Facebook image ads, or photo ads, a few people call them, feature a still image and accompanying copy and a CTA. You can use promoted posts or make dedicated ads for Facebook image ads. Many ecommerce advertisers use image ads to promote a product and incorporate a link to the product page. 

Facebook ads permit you to put text over your image ads, but it suggests maintaining the words to less than 20% of the picture. Too many words may be distracting for users and could also lead to rejection of your ad, in which case you will require to review, update, and resubmit. 

Video Ads 

Facebook video ads are much the same as image ads, the contrast being the content format. Video ads feature video or motion graphics, while image ads are still photos or pictures. You can make video ads on Facebook or promote organic posts with video. 

Video ads have the tendency to be more engaging than image ads. More than 1.25 billion people ingest videos on the platform each month. People spend almost half of their time on the app watching videos. However, video can also be more complex and costly to produce. 

Instant Experience Ads 

Facebook Instant Experiences (formerly Canvas) are full-screen multimedia ad types that provide prosperous content ventures to audiences. Instant Experiences contain many of the qualities and abilities of the other Facebook ad types. Users can view images, watch videos, lift through carousels, click tagged creations, and even wobble to pan for unique angles. 

Instant Experiences is a favorably engaging Facebook ad type and leverages a mixture of assets to build immersive user knowledge. In many cases, you can use the images and videos you made for other Facebook ad types and then repurpose them in an Instant Experiences package. This is a terrific way to make the most of your investment in Facebook ad illustrations. 

Poll Ads 

Facebook's poll ads permit you to analyze your targeted audience with a question, proposing two answers to select from. This Facebook ad type is commonly adequate to increase engagement with your existing audience and induce brand awareness among potential customers. You can make Facebook poll ads with images or videos. 

Sharing a few opinions on how to utilize poll ads: 

• Survey Customers to find out their recent thoughts on your brand. 

• Get Input on approaching designs or new product ideas.  

• Boost Engagement by publishing a poll on your audience's current topic of interest. 

• Conduct Market Research to know more about your target market. 

Carousel Ads 

Facebook carousel ads can display up to 10 images or videos that users can click through in setup. Each image or video can have a specific link, so this is an excellent Facebook ad type if you're advertising a product collection. 

You can also connect them to a shared URL, which works well if you promote a single product but highlights various features. 

You can set the hierarchy of your images and videos, or you can let Facebook's algorithm accomplish it for you, streaking them up in the order that moves the most conversions. 

Slideshow Ads 

If you're looking to reuse your existing ad assets, Facebook slideshow ads could function for you. Facebook effectively takes your image ads and puts the files jointly in a slideshow videotape format. This Facebook ad type will enable you to leverage the ability of video without requiring extra funding for videos, which can be costly to produce. 

If you have high-performing Facebook image ads, you may feel like turning them into a slideshow video ad. You can create all of this within Facebook and other stock photos and melody for some extra effect. 

Collection Ads 

Facebook collection ads are ecommerce-oriented and indicated explicitly to turn Facebook browsers into online customers. Collection ads have a primary image or video and three smaller images below them. When users tap on a collection ad, they are carried to an Instant Experience. 

The three templates available for Facebook collection ads: 

1. Instant Storefront if you have four or more additional products and want to concentrate on purchasing your products. 

2. Instant Look book for lifestyle and contextual imagery displays your products in movement while conveying your brand narrative. 

3. Instant Customer Acquisition to concentrate on moving mobile conversions or different activities. 

Lead Ads 

The lead ad unit makes gathering email addresses and creating an email list extremely easy. With this Facebook ad type, your potential client can fill out and submit a form with a small effort as it takes to like or share a post. 

The beauty of the lead ad unit is that Facebook auto-populates most of the areas a candidate would typically have to fill out manually.  

Dynamic Ads 

Facebook dynamic ads link your store's product catalog with your Facebook Events Manager and Facebook pixel. When somebody visits your website and then logs-in to Facebook, they'll see an ad that features the exact products they were peeking at on your site. As a result, the ad they see is entirely personalized and appropriate. 

Dynamic ads are generally in the carousel ad format. 

When you run a dynamic ad, the content is the same for everyone who sees it. Still, the creative is 100% original and personalized based on your site's respective observers' conduct. 

With dynamic ads, you can pick four distinct audiences to target: 

4. Considered but not purchased 

5. Added to cart but not bought 

6. Upsell products 

7. Cross-sell products 

The ad will automatically optimize each purpose based on your desired audience, preserving your time and driving better results. 

Messenger Ads 

Facebook Messenger ads occur in the users' chat tab and between Messenger Stories. You can utilize the creative assets from other Facebook ad types and select your targeting and placement parameters, and Facebook will do the remains. When individuals tap on your Messenger ad, they're carried to your terminus of choice, either your website, app or a DM with your Facebook page. 

Stories Ads 

Facebook Stories ads display when users prefer Stories rather than scrolling through their news feed. According to Facebook, people adore Stories.  

Stories ads occur in vertical format, so keep that in mind when making images and videos in this Facebook ad type. You can also drive these ads to Instagram and Messenger. 

Facebook Ad Ideas 

Customer Thank-You Ads 

Many business owners have a lousy habit of placing their marketing efforts into pivoting lead customers and jamming there without thinking about client retention. This is a tremendous mistake. 

Turning a first-time buyer into a repeat customer is more straightforward than turning a cold lead into a first-time customer. And it's often quite more expensive to develop a new customer than to maintain a current one. 

This is why you may think of running thank-you ads for your shop. For example, you might run an ad targeting new customers two days after post-purchase, featuring a 30-second video privately thanking them for their business. It's a wonderful way to assemble brand loyalty, improve customer satisfaction, and turn first-time customers into repeat customers soon after their first buy.  

Existing Customer New Product Ads 

As current customers already know and trust you. It is evident that when you pitch a new product, the first ad you run should be an announcement targeting existing customers. 

New Traffic Generation Ads 

Retargeting is unique, but it won't be beneficial unless you drive high-quality traffic to your website. It's a good idea to have a Facebook campaign probably bringing new customers to your shop. You might name this campaign the first touch-point ad, as it's probably the first time the individual viewing the ad has listened to your company. 

A/B Test 

It's forever an excellent idea to A/B test your Facebook ads, however, the kind of ad. Still, it's essential to test your first-touch-point ads. Make two or three copy choices for a new campaign and two or three creative alternatives. Test these interpretations on multiple audiences. 

You don't need to spend a lot of cash to do this right. You can fund a few bucks a day on each variation for a week and explore the results. Increase the spending amount for your best-performing composition, creative, and audience upon investigating the data. 

Start advertising on Facebook, begin with small, experiment, calculate results, and repeat. The sorts of Facebook ads noted in this article can be a foundation for you to create your business's long-term social media marketing plan. Now that you're done reading Let's start testing! 

Social Media Marketing is a strategy you can accomplish only after a few experiments. It will take time to find the best-suited plan for your brand. 

Suppose you are looking for an agency to handle your social media platforms and boost your business with Social Media Marketing. In that case, you can contact The Big Unit, the best Digital Marketing Agency in Melbourne.