The Ultimate Guide to Email Marketing

 Email has been around for many years now, and it is the most practical tool to deliver campaign notes via email marketing while increasing leads and converting them into sales. In this, The Ultimate Guide to Email Marketing, we will demonstrate to you how to best use this tool to move your business, concentrating on improving your return on investment. 

What is Email Marketing? 

Email Marketing is a method that can handle your contact lists by helping you plan and send compelling emails targeted to a specific audience at any provided time. It also can chase whether these emails were opened and read or just left as it is. Leads are developed by creating an email list through email subscriptions and other media. 

Email Marketing can also help steer more traffic to your website, whether by mailing out newsletter updates or advertisements. Therefore, growing brand awareness and eventually more business with significantly less investment. 

Why Email Marketing? 

Email Marketing is consistently ranked as the most influential marketing channel ahead of social media, SEO, and other marketing media. Stats show that nearly 90% of grown-up users in the US are on email and 15-20% more than search engines and social media. 

The email has a broader reach and is verified to ensure your audience receives your message. 90% of emails reach the recipient's inbox, enabling you to stay in touch with your audience in real-time. As mobile email statistics show, most people prefer to view their emails on their phones. 

And your messages can be targeted to a precise audience and easily be estimated. 

How Does Email Marketing Work? 

With the use of Marketing Automation, the sky is the limitation. Endless automated gushes can be created, choosing how far to carry them. You can manage what messages are transmitted to your lists and what action is taken based on your subscriber's actions. Its charm can be created to look and sense human interaction. 

By defining your goal and acquiring criteria such as location and browsing history, segmentations can target specific audiences with the appropriate content. This can comprise keeping clients revised with company information, products, and assistance or expanding brand awareness. 

Other examples include: 

• A welcoming email to new subscribers. 

• Affiliated products to new/existent purchases. 

• Follow-up email on inaction. 

• Encouragements for items in carts where the purchase has been left unfinished. 

All this allows you to run your recipients' activities, which you want them to take while keeping them active and directing them through your sales pipe. 

Inactive Emails 

Inactive emails impact your open rates, and a boost in inactive emails can also label you as a spammer. So, learning why your emails are not being opened will assist you in maintaining your email list beneficial and up to date. 

The contrast between hard and soft bounces: 

• A hard bounce generally occurs when the email cannot always be delivered. This could result from a bogus email address or a recipient's email server restriction. Either way, this is an email address that should be cleared from your list. 

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• A soft bounce is when an email cannot be delivered temporarily. This could occur when the recipient's inbox is full, the file is too large, or the server is down.  

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The goal is to keep the bounce rate under 1%. 

You could also have fixed lists, where some are just not engaging with your emails anymore. They may have been active, and a customer in the past, but have fallen off for one reason or another. Be it your emails are not pleasing enough or dealing with a prospect. Either way, this is your chance to re-engage with them and try to win them back. This can be easily handled by creating a re-engagement outpour. 

Unsubscribed Rates 

You spend an awful ton of time creating an email list only to find that some prefer to unsubscribe over some period. 

Why do subscribers unsubscribe when they have requested admission on your mailing list?  

There are many explanations for why this may occur. Some of those reasons, along with how to handle them, are: 

• Recipients are getting too many emails. To which you can try sending them less often. 

• The content is not valid or good enough. You can use segmentation to mail appropriate and quality content. 

• Not seizing the recipient's attention. Try concentrating on better subject lines or offer incentives/steals. 

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Spam 

Nobody likes to receive spam or be recognized as a spammer in the realistic world. Unrequested emails can do more damage than good, from staining your brand to destroying a promotional concept. Most countries now have legislation to battle spam mail, and some even believe it is prohibited. Be sure to check your appropriate country/region to assure you relent. 

If you have been classified as a spammer, then you need to review various elements of your processes but not restricted to: 

• Your indexes are up to date. 

• Clear any wrong addresses. 

• Segment your lists, so content is related to your audience. 

• Check that you are not utilizing spam words. 

• Use of opt-in opportunities. 

• Making it effortless to unsubscribe. 

• Restrict the frequency of transmitting emails. 

• Be genuine in your emails. 

• Don't try to use illusions. 

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Email Marketing Integrations 

Producing your campaigns successfully efficiently can be done with marketing automation. You can integrate your email marketing strategy with other digital marketing, like social media. The unification can automatically move data between the systems, one-way or two-way. You can add social media connections to your email list and vice versa. 

What Does a Good Email Look Like? 

A good email should include a catchy subject and brief and charming content, including a call-to-action escorted by imagery or vibrancy to move your message home. The highest open rates for subject lines appear with 6-10 words, or 40-50 characters, while the highest available rates for content emerge with 20 lines of 200 words. 

This would mean that HTML is utilized for engaging emails, as HTML is developed for images, links, and colors. The negative effect is that some email providers, like Outlook and Gmail, can mark these as spam.  

Things not to do: 

• Image-only emails, as some email providers will not automatically open the images. 

• Wrong templates can make filters to contrast whether or not a template has been labeled as spam previously. 

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Email Templates 

Customized email templates are a perfect way to create consistency with the template becoming interchangeable with your brand. Once you are pro at this, the template can be reused for different campaigns, ultimately saving you time to form a new template for individual campaigns. The time you save can concentrate on making more engaging content. 

Content Linking 

Linking content plays a vital role in ranking and optimizing your search results. Your content needs to have links and be connected to be ranked, and it is crucial to use both internal and external connections for better outcomes. Also, linking improves your brand awareness and lead generation, which should be your chosen goal. 

Artificial Intelligence in Email Marketing 

Artificial Intelligence (AI) is the capability of various technologies to perform chores commonly associated with intellectual minds. The term is often applied to designing systems with the philosophical methods of humans, such as logic, discovering purpose, generalizing, or understanding from past experiences. All these technologies help systems execute specific subjective tasks and humans, if not better. 

Artificial Intelligence creates a bridge between: 

• Buy data in your Enterprise Resource Planning (ERP), web store, or different platforms. 

• Data from the search feature 

• Data from the Lead Score functionality and other conducts in the campaigns. 

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And involving this Intelligence feature is as easy as 1, 2, 3. 

1. Start by placing up a product feed, such as a Google Shopping feed, a Facebook feed, or your JavaScript Object Notation, XML, or equivalent feed. 

2. Connect your web store or website with the search feature in the same easy way you would with Google Analytics. 

3. And shoot up your AI engine with one click. 

 Artificial Intelligence offers improved engagement and transformations, a boost in sales and revenue, and faster and more efficient processes. By using AI-powered email marketing software, you can enhance the efficiency of your email campaigns. This boost in ROI means that upgrading your strategy to incorporate AI is sure to be a valuable investment. 

Email Marketing can create a more personal experience than any other channel if done right. 

Subscribers have provided you with consent to send them information with email subscriptions. So, they want to listen to you. This is typically not the case with social media, and only a small portion of posts are ever noticed on social media. Analyses show that over 70% of people welcome promotional content via email, compared to 15% who prefer social media. Of all opened emails, over 50% of them were opened on a mobile device. Thus, email reaches customers in real-time, eventually driving higher conversions. 

Futureproof Email Marketing 

With movements in Marketing Technology forever developing, it is essential to stay appropriate. Some points that are needed for futureproof Email Marketing: 

• Handle permissions by placing the decision back in the hands of the customer. Eradicating email delivery to a spam folder. 

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• Target people by shifting from superficial to more raw and expressive criteria for customer profiles. 

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• Timing of messages, contact consumers at relevant times to them. 

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• Personalized emails concentrate content on the consumer. 

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• Integration with other channels, connecting all kinds of data. 

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• The third generation of email marketers to adjust to the future world. 

 

An Overview 

In a planet where Email Marketing is more significant than ever, you mustn't be left behind. So, a robust email list concentrating on quality and appropriate campaigns will improve your brand awareness and provide you with a higher return on your investment. 

If you don't have time to plan your digital marketing campaign? 

Allow us to take care of the details!  

Plan a free business development call with The Big Unit, the best digital marketing company in Melbourne, and find out how we can assist your business's marketing grinds.