Instagram Advertising Setup: A Step-by-step Guide

 Boosting an existing post and generating a new ad via the Meta Ads Manager (formerly known as Facebook Ads Manager) are the two methods for creating Instagram ad campaigns. While it is simple to accomplish and can be done immediately from the Instagram app, there are no personalization choices available when boosting an existing post. 

However, if you are looking for social media marketing services in Melbourne, contact The Big Unit. You will get assistance to promote your business on social media. 

We will demonstrate two techniques for you below. 

1. Utilizing Instagram Boost  

Promoting one of your already-posted content is the simplest approach. Eventually, this begins advertising on Instagram. This is comparable to the Boost Post feature on Facebook.  

Promoting a post inside the app is a quick and simple way to increase its success and make it visible to new followers if it is performing well in terms of engagement. To do this, you will need a creator or business account on Instagram. Additionally, you will need to connect your Instagram account to a Facebook Business Page (here's how to do it in Facebook Business Manager). 

Then, all you must do is click Boost post on the post you want to use as an advertisement.  

Next, pick your objective. There are three choices available to you: more profile views, website visits, or message volume (including WhatsApp message volume). Decide who your audience is next. You can decide to let Instagram choose your audience for you (using information about your followers). Alternately, you can manually enter your target choices to establish your own audience. 

If you would like, you can also decide to run the boosted post on Facebook.  

Select your daily budget and the number of days you want the advertisement to run now. You have the option to continue it until you actively interrupt it.  

When you are ready to go live, check your ad one more time, and click Boost post.  

I'm done now! Facebook will examine and approve your advertisement. Follow the progress of your ad in the Promotions section of your Instagram profile when it goes live.  

Psst, we have some advice to help you if you're having problems boosting on Instagram. 

2. Utilising Ads Manager  

You can utilize the Meta Ads Manager to design ad campaigns to make the most of Instagram's extensive ad targeting, creative, and reporting features (keep in mind that Meta owns Instagram).  

Even if it takes a little more effort, our 8-step method will help you get there. 

1. Start a Fresh Instagram Advertising Campaign  

Go to Meta Ads Manager and select +Create to get started.  

2: Choose your Objective   

You have the option to start a new campaign or add your advertisement to an existing one. Prior to launching your campaign, you must choose its objective.   

There are six different campaign objectives that are accessible for Instagram marketing. Those are: 

Reach the greatest possible group of people who are most likely to remember your advertisement.  

• Traffic: Direct users to your app, Instagram shop, or website.  

• Engagement: Boost your Instagram posts' views, likes, comments, and shares.  

• Leads: Use Instagram advertisements to gather leads for your company. could get them to divulge information in return for materials.  

• Promote app installations and user interaction.  

• Sales: To increase sales, identify potential customers for your products or services.  

Select the aim that most closely aligns with your objectives, then click Continue. 

Step 3: Choose a Campaign Name 

 

You will be asked to give your campaign a name after choosing your objective.  

Pro tip: To make it easier for you to keep track of your campaigns, give it a specific name based on the campaign objective.  

Click Next once you have settled on a name. 

Step 4: Select your Spending Limit and Timeline  

Choose New [your ad goal here] once you have decided how you want your advertisement to look. Select Ad Set from the menu on the left.  

Here, you may specify your budget and the duration of your campaign.  

• You will have two choices based on your budget:  

• Setting a daily spending cap is helpful for always-on advertisements.  

• Set a maximum spending limit for your entire campaign. This is useful for advertisements with a specific end date. 

For example, if you run a food delivery service and only want to display advertising in the evening when your audience is more likely to buy deliveries, you can opt to run advertisements continuously (which is most popular) or only at specific periods of the day.  

You can view the Audience Definition and Estimated Daily Results modules in the right-hand column as you make changes to these settings, which will help you determine the expected impact of your budget.   

Try to place your ad set in the centre of the green range as a pro tip. 

Step 5: Determine your Target Market  

Choose your audience right now.  

Either create a new audience or use one that has already been saved.  

Saved Audiences are helpful if you have your own unique audience information, such as former website visitors or past audiences from successful previous campaigns. If not, you can build a new audience based on targeting behaviors, interests, and demographics.  

You can target people based on their location, age range, gender, demographics, hobbies, behaviors, and languages if you decide to establish a new audience. 

Step 6: Choose your Instagram ad placements 

In the placement section, you will be able to decide your add appearance 

In such a scenario, you have two options. These are the following 

• Advantage+ Placements: In this, ads will appear at the place where they can perform better among the audience. 

• Manual Placements: However, in this case, you will choose specifically the place of ad appearance (not appearance). If you want to limit the ads' appearance, then you can choose the manual placements. 

We advise using Advantage+ placements if you are new to Instagram advertising.  

The Ads Manager will show the technical specifications for each manual placement if you select it. Visit our guide to social media picture sizes or jump directly to our guide to Instagram video sizes to make sure your visual assets are optimized for each format. 

Step 7: Creation of New Instagram Ad 

 

It is finally time to design your fresh Instagram advertisement. Select New [Your Goal] Ad from the menu on the left. The screen where you can customize your new Instagram advertisement will then appear.  

Here, you may change the name of your ad, select an Instagram ad type, and add original content like pictures, videos, headlines, and call-to-actions.  

On this screen, you can also add any copy, website links, and tracking parameters.  

It is crucial to choose the Facebook Pixel in the Tracking area if you want to track conversions that resulted from your advertisement.  

Your Facebook pixel will enable you to discover information about how your audience engages with your company after clicking on your ad after it is attached to your website or app. 

Step 8: Ads Publication Time 

After filling in all crucial parts, in the bottom right-hand corner of your screen, select Publish.  

Your Instagram ads will now run according to the selected timeline and budget. you monitor the effectiveness of your ads; be sure you frequently check your Instagram Analytics. 

 Conclusion 

The personalization choices available in Instagram Ads Manager are not available when boosting an existing post, despite the fact that it can be done quickly and directly from the Instagram app. You have read that in this blog so just go and try yourself. For more information regarding the social media marketing services, contact The Big Unit in Melbourne.